What’s actually OK for your child?

Setting the standard for childhood with screens and AI.

Not anti-AI. Pro-kids.

Educator guidance, not medical or legal advice.

For parents

Start with the free guide.

The free 5 Alarms guide, the essays, and the Playbook, out now.

Get the free guide See the Playbook
For organizations

Building something children use?

Child-safety advisory for AI and tech companies. Parent programs for schools and employers.

For Organizations
The Standard

Does this serve my child's development, or spend it?

One question, for anything that enters your child's life.

1 · Protect

Protect childhood

Guard these years from screens that crowd out talk, play, reading and sleep.

2 · Build

Build human skills

Language, attention, empathy and self-control, built with people first.

3 · Then introduce

Then AI, in order

Begin AI literacy at 13 to 14, led by a teacher or parent. Still no independent use.

Protect childhood first, build human skills, then AI, in the right order.

Inside the free guide

Do you know the 5 screen-time alarms?

Five moments you'll recognize right away. Each fix is small, and you start with one.

1

The Pacing Alarm

What nine minutes of the wrong show does, right afterwards.

2

The Displacement Alarm

The quiet that quietly costs conversation.

5

The Premature-AI Alarm

When the machine answers before your child gets to think.

Want all 5, with the fix for each?

Free, straight to your inbox. Just one fix this week.

Get the free guide
Cover of the free guide: The 5 Screen-Time Alarms Every Parent Should Know

Five moments every parent will recognize. Five opportunities to build instead of spend.

Sent to your inbox

Know what to look for. Fix one thing at a time.

Free. The guide comes to your inbox; check Promotions if you don't see it.

See everything we offer, in more detail
Free · Available now

The Alarm Guide

Five moments, and what to build in each. No guilt, one fix at a time.

Get the free guide →
Free · On Substack

The Essays

The newsletter and the series Before the Machine Thinks for Them. Classroom experience, backed by research.

Read and follow →
Out now

The Playbook

The full guide, plus a seat at the live Q&A on October 27.

Get the Playbook →
Free · Always

The Advocacy

Protection for every child by default, with no settings for a tired parent to find.

See where we stand →
Behind this

Evelyn Metta, M.Ed.

Former K–2 teacher. Founder, The Childhood Standard. Child Development & AI Safety Advisor.

Read the full story →